SEO is the skill of optimizing websites for search engine friendly and getting a good search rank for various keywords, there are two major categories of SEO named On Page SEO and Off Page SEO.
On Page SEO
On Page SEO is the science of optimizing the contents of a
website such that it becomes friendlier to the search engines. This technique
includes the optimization of texts, images, tags, URLs, internal links, headers
etc.
Important Steps
- Make sure that all web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on site.
- Make sure that website have unique content on every single page.
- Make sure that meta-tags are arranged correctly - web page title tags and description tags should describe the content of your different web pages.
- Make sure you label the different headers on your web pages.
- Make sure that web page URLs are SEO friendly. Ideally make it so that the URLs describe your content.
- Make sure that the links within site are complete.
- Make sure to use descriptive URLs for your images.
- Make sure that all label of your images with descriptive.
- Make sure to make good use of anchor text links within your content.
- Make sure that there is only one version of your site – redirect all non www. URLs to the www. Ones or vice versa.
- Make sure that there is only one version of your homepage - the index or default page back to domain.com.
- Make sure the
code is valid, in some instances bad code can lead to search engines not
being able to properly read a page.
Off Page SEO
Off page SEO or search engine optimization is doing things
off site to improve your sites search engine rankings. The only thing you can
do off site to increase your rankings is build up more links. More links will
generally lead to better Google Page Rank and better search engine rankings.
Important Steps
- Make sure that this site or page relevant to what services you offer?
- Is this site linking out to any low quality off topic sites?
- Make sure the site or page going to send the right sort of traffic.
- Is this site or page ranking well in the search engines?
- Make sure this site have a lot of links from other websites?
